Within the framework of the Tourism Forum: Sustainable Guatemala, the familiarization tour Sustainable Guatemala is carried out, which aims to show the offer of sustainable tourism services in Guatemala and generate business opportunities for the members of the Sustainable Tourism Commission. of AGEXPORT. The activity is carried out thanks to the support of the MSMEs and Cooperatives + Competitive Project, executed by AGEXPORT and financed by the European Union and also sponsored by Frontier Airlines.

“We have seen an opportunity in the arrival of tourists from Miami due to low-cost, non-stop flights. In addition to the worldwide interest in nature, adventure and culture destinations”. The president of COMITURS, Andreas Kuestermann, expressed.

The combined effort of the Ministry of Foreign Affairs through POLEC and the Office of the Commercial Attaché of Guatemala in Miami in conjunction with COMITURS, allowed the selection of five wholesale travel agents and two journalists from Miami who will visit the destinations of Antigua Guatemala , Atitlan, Chichicastenango, Peten, and Alta Verapaz.

“Miami businessmen showed great interest in coming to see the country and learn about the services offered throughout the tourism value chain. The fam tour is carried out with a focus on good sustainability practices and its three pillars: social, environmental and development and economic development”, added the vice president of COMITURS, Anaité Castillejo. Member companies of the commission will have a business conference on Monday, May 2 with international visitors where it is expected to generate around 25 business intentions that could generate up to US$225,000.