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AGEXPORT’s Sustainable Tourism Commission visited Alta Verapaz with the aim of strengthening the market for MSMEs related to tourism.

With the aim of presenting the results of the project page supported by the Mipymes y Cooperativas + Competitivas Project and financed by the European Union, in addition to the 2022 work plan, the AGEXPORT Sustainable Tourism Commission visited Carchá, Cobán Alta Verapaz where Andreas Kuestermann, president of the Sustainable Tourism Commission of AGEXPORT, met; Aida Fernández, Manager of the Manufacturing and Services sectors of AGEXPORT; Dagmar Moreno, Coordinator of the Sustainable Tourism Commission of AGEXPORT; Diego Fernández, President of COMITURS Alta Verapaz; member companies of the Alta Verapaz Sustainable Tourism Commission of AGEXPORT -COMITURS AV; tourism entrepreneurs and representatives of tourism associations and Annelisse López Regional Delegate of INGUAT in Alta Verapaz to form work committees that contribute to the Alta Verapaz promotion plan.

This project was announced at the end of last year and our main objective is to strengthen opportunities and access to markets for MSMEs in Alta Verapaz related to tourism. Let us remember that this is one of the most populated departments of Guatemala and with the greatest natural wealth, highlighting among its tourist destinations the natural pools of Semuc Champey, the Cuevas de Candelaria, the Grutas del Rey Marcos, Lanquín, Las Conchas, HunNalYe, Sacmoc, Chijul. , Coffee Tour, Orchid Tour, City Tour, in addition to the Verapaz Stadium, among many others”, commented the President of the Sustainable Tourism Commission of Agexport, Andreas Kuestermann.

The Executive Work Plan focuses on the axes of representativeness, commercial promotion for the destination, digital transformation and development of business skills. The platform promotes and encourages internal and external tourism to this destination in an interactive way.

According to official data, since 2014 before the pandemic, more than 130 thousand non-resident visitors were registered and more than 50% came from countries such as the United States, El Salvador and Europe, mainly from Spain, Italy and Germany.

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